Client
ERIN DUSEK | The Gratitude Retreat
Services
STRATEGY / WEB / CONTENT
CHALLENGE
The client—an established professional dancer and yoga instructor with an audience of 13,000—needed a strategic realignment of her digital identity to support her transition into the professional wellness sector. Despite high engagement on personal content, her professional offerings—including global retreats, yoga instruction, and paid community platform—suffered from a fragmented public narrative. This lack of clarity resulted in an engagement-to-conversion gap, where her core business services were underrepresented. The objective was to consolidate her multi-channel identity into a focused professional platform.
SOLUTION
Over a three-month sprint, I engineered a comprehensive communications and identity overhaul to bridge the gap between her personal brand and her commercial objectives.
Narrative consolidation: Developed a unified messaging framework that integrated her background in dance into a holistic wellness authority.
Service articulation: Performed a structural audit of her digital touchpoints, rewriting website copy and refining the aesthetic identity to create a cohesive and consistent framework that provided a clear narrative of of her offerings including her subscriber community and retreats.
Engagement strategy: Consulted on a shift in content architecture, moving from passive lifestyle posts to high-value, intent-driven messaging designed to attract qualified leads.
Strategic advisory: Provided 1:1 mentorship to clarify her long-term business trajectory, ensuring her mental model of the brand aligned with her public-facing digital presence.
RESULTS
The realignment successfully transformed the client's platform from a lifestyle-centric account into a high-authority professional ecosystem.
Messaging clarity: Cohesive brand voice and aesthetic across all channels, providing clarity on her professional offerings to her 13,000+ followers.
Sustainable execution: Strategic framework allowing for independent, on-brand content production and consistent growth in her paying subscriber community.
“When I started working with Marianne, I felt totally lost in my business direction and marketing. I now feel calm and confident, with real clarity around my content. My Instagram looks more professional and is performing better, and my website has been transformed. I've learned what works in terms of aesthetic and messaging, and my approach is now far more strategic. I’m currently in talks to create content and be the voice and face of a wellness platform. They approached me because of the quality and coherence of my content — something I don’t believe would have happened before.”
– Erin Dusek | Founder