Hi there!
I’m a Communications & Growth Strategist who specialises in working with organisations and businesses on the cusp of transformation.
What’s your vision?
Whether you’re scaling-up, undergoing organisational change, or integrating impact strategies, I’ll help you realise that vision.
About me
My work sits at the intersection of communications strategy and organisational growth. I help mission-driven organisations clarify their purpose, align their identity both internally and externally, and best engage with their audiences.
I have over ten years’ industry experience, with seven years working across global non-profit and public-interest organisations, particularly in data-driven and research-led contexts. My background spans early-stage start-ups, innovative media platforms, and established national and international news and research organisations, including Fairfax Media, El Espectador, The Guardian Australia, and CGIAR.
Based in Barcelona, my most recent work includes GRID3, supporting the use of geospatial data to strengthen government decision-making and health outcomes in sub-Saharan Africa; ICSA, managing global communications and growth for a research-driven organisation focused on coercive control and psychological manipulation; and Iguality, a Barcelona-based nonprofit organisation providing free mental health care to at risk communities.
What I can do for you
Identity, Communications & Growth Strategy
I help organisations navigate change by aligning who they are, how they work and how they communicate. I assess your organisational and visual identity, audiences, stakeholder relationships and communications, including internal workflows. I identify gaps and opportunities, then develop a strategy that connects these elements to your goals.
I lead the work with a team of specialists in content, branding, design and digital development. Together, we turn the strategy into practical improvements and provide ongoing support as your organisation evolves.
Social Media Strategy & Management
I develop social media strategies and manage accounts around your goals, audiences and resources. I define each channel’s role, set editorial priorities and produce content consistent with your identity and messaging. Working with a team of specialists, I oversee strategy and editorial direction for design, scheduling and publishing. We review performance and adjust the approach over time.
Content Strategy, Writing & Editorial
I develop content strategies that connect your organisation’s knowledge with the audiences you want to reach, setting editorial priorities and adapting research and publications for new formats and channels. I also write and editt edit a range of content for web copy, social media, newsletters, impact reports, journal articles, presentations, training manuals and more. Thematic examples include open data, agricultural innovation, food security and psychology.
Events & Conferences
A successful conference is more than a series of sessions. I support you to shape conference programmes and communications around your goals and audiences. The work covers themes, speaker selection, agenda development, content preparation and audience engagement before, during and after the event. I lead programme and communications development, coordinating with your team and specialist partners. My experience spans several years supporting successful international conferences, hybrid events and virtual summits.
Brand & Website
Development
Working with my highly skilled team, we translate your identity and strategy into visual design, websites and communications materials. I lead the work with designers, branding specialists and web developers, connecting positioning and messaging to design and content.
Our support covers brand refreshes, website structure and copy, and coordination through design and development.
Workshops & Webinars
Done right, webinars and workshops are powerful learning and partnership opportunities. I’ll support you to develop workshops, training sessions, panel discussions and webinar series with clear objectives and a structure that supports participation.
Working with your team and subject specialists, we select contributors, prepare speakers and plan opportunities for questions, discussion and practical learning.
Selected Companies
